Over the last weekend, I was pretty much fortunate
to be able to spend my days with my Client, LyraStyle while they were
conducting their Flea Market. That experiences had allowed me to get a further
insight on how aesthetic looks and visual arrangement of goods can have an
impact in the consumers' behavior.
When they first started on Saturday, they have
picked a location whereby the walk through was just less than 10 percent of the
total traffic in the Flea Market. Situation in a corner walkway, they were left
with no choice but to rely on a conversion
rate whereby any customers whom visited their booth, they Must sell something
to them. Unfortunately, it had not been the case.
Thus, they began to fill up their booth with all the
products they had on hand, including Bags, Pants, Dresses and also, Tops. It
was not surprising to note that they did not manage to sell a single piece even
after that change. The situation had left them with no other choice but to try
out on our recommendation, to display only what the crowd wanted to see. They
started to display this Twisty Dress and other captivating dresses like Floral Singapore Web Design onto their rack.
Of course, the number of visitors to their booth increased though their sales
remain at S$0.
It was not by chance that their sales figure remain
zero. Being an inexperienced Flea Marketer, they had no prior knowledge on what
were the key points in succeeding in Flea Market and to their astonishment,
they did not realise that a distance of 10m from booth to booth can have much
impact on the visitor rate.
Thus, their only way to clock their first sales is
to reduce price. And when they do that, it would be vital to ensure visitors
knew about such action and thus, they displayed a hand-written cardboard sign
signalling for that action. Yes, their first sales came in.
It was through this experience that it daunted upon
me, there isn't much difference between conducting a business in the Real World
and the Virtual Market. In fact, it had always been more challenging to clock a
better results in the Virtual World than the Real Business Environment.
Similarity 1:
Location plays a part in the Real Business world. We
do not assume or take it for granted that a visitor will make an effort to walk
to your booth if it is on an isolated corner.
Appearing on Google First Page, also commonly known
as SEO, is vital to increase exposure. No customers will make an effort to
screen through results pages from 1 to 100 just to find you. If not, we are just
riding on our luck.
Similarity 2:
How the booth is displayed will have an impact in
Sales Conversion. Consumers will never wish to visit a booth that is small but
yet squeezed with multiple products. If size is a limitation, we have to focus
on only what the Consumers want to see.
In the Virtual World, the Web Design Services of the website will determine whether the
visitor's interest has been aroused. If we choose to dump all our services onto
one page, trust me, the exit rate for that particular page will be much higher
than the average statistics.
Similarity 3:
Whenever there is a promotion launch, new product
categories or whatever amendments make to your services, be sure to let your
audiences know. Reason being they will never make an effort to find out the
change and the onus lies on the Business Owners. The sames goes for the Virtual
World.
MOST IMPORTANTLY, do not forget that fact that it is
always encouraging to engage a professional digital marketing specialist to do
the constant updates on the advertisements, Web Design Company, Banner Graphic Design and also, SEO when you
conduct your business in Singapore.
